Let me show you an image and ask you some questions. Do complete the questionnaire and all will be revealed later at the end of this post!
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You might have established that I am not a qualified automotive designer, researcher or marketer. But what do you do when you do want to know answers to questions like these?
Enter Amazon 's Mechanical Turk service.
Their FAQs describe the service as follows:
Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient. Read more