Neville HobsonShare This, the new book from the CIPR Social Media panel and friends, is selling rather well indeed. Having shot straight in at number 1 on Amazon UK's best new business book releases, it now resides at number 13 in the Sales & Marketing category.

Wiley, the publisher, has taken more than a handful of bulk orders directly from PR agencies, which of course don't then register on the Amazon charts else I'm sure the book would be Amazon's number 1 of course!

Neville Hobson, of the massively successful FIR (For Immediate Release) podcast, invited Stephen Waddington and me to discuss the book's content, audience, and the panel's future plans. Follow the link to listen now.

FYI, you may recall Neville interviewed me once before at my book launch party last year.

(Photo credit: Neville Hobson presenting at SMPR2012 by Coopr PR Bureau.)