We kicked off our New Year speaking with the eConsultancy team about the upcoming update to their successful Social Media Management Buyer’s Guide 2011. Here's a rundown of the questions Amy Rodgers put to us and our responses.
1) What are the most important trends occurring in this market?
Maintaining one system for external social media management and workflow, and another system for "buzz monitoring", and another system for enterprise social networking looks increasingly disjointed. We have media to communicate, and we communicate to influence, and influence flows are the lifeblood of mutual understanding, knowledge building and decision-making. Maintaining technological islands for influence flows with one group of stakeholders (eg, customers) distinct from another island for influence flows with another group of stakeholders (eg, employees) effectively 'misses the trick'. It fails to recognise that today's organisations must strive to be more than the sum of the payroll. Read more