The Illustrated History of Content
The CIPR has just announced that it will be launching The Conversation this coming Monday, during its social media conference. The Conversation provides the facility to aggregate the best PR related blogs from members and non-members, in the UK and further afield. And it goes live under a full head of steam because The Conversation is the new face of MarCom Professional, the network I've been running for the past four years. Here's what the CIPR has to say:
The Chartered Institute of Public Relations (CIPR) is launching ‘The Conversation’ at its social media conference, 11 April. The Conversation is your one-stop shop for great blog posts by practitioners, consultancies, academia and students, from the UK and further afield. Syndicating your personal or company blog couldn't be easier, allowing the wider PR community to find your content, find your personal, business and consultancy profiles, and respond to your news and points of view. Everyone is welcome to register themselves and their organisation.
In the spirit of The Conversation, the CIPR has invited some of the UK's keenest PR bloggers to break this news.
There will be no need to ‘make friends’ all over again on The Conversation. Simply give your existing social networks permission to allow us to take a look at your network, your social graph as some call it, and we'll make sure those relationships are established immediately on The Conversation (ie you won't need to share your passwords with us). Hey presto, instant social glue.
The Conversation promises to be an exciting addition to the CIPR's website, at least it will be with your input. It won't match Facebook for functionality or LinkedIn for seeing who's connected to whom, but it will be the first such attempt by a professional body to our knowledge. We hope you'll jump in, and work with us as we iron out the inevitable glitch or two.
Following the successes of the CIPR social media panel – CIPR TV, 'Social Summer' events in 2010 and 2011, social media measurement guidance and input to ASA regulation – it's apt that The Conversation will be launched at the CIPR social media conference. We hope to see you there.
UPDATE 2: Now available in Slideshare format.
UPDATE 3: Now available in 42MB hi-res jpeg format for printing or anything else you fancy.
UPDATE 5: Taptu CEO Mitch Lazar loves our style (and the Taptu reference no doubt!) so we agreed earlier this week to apply our illustrative style to Taptu's brand communications going forward. Cool.
UPDATE 6: The Slideshare format made the number 1 slot on Slideshare's homepage for part of the day on the 27th Jan, and accrued over 4,000 views in 48 hours.
UPDATE 7: August 2011. Now available as a YouTube video. Don't know why we didn't think of it earlier! Embedded below.
No-one with a smattering of social Web literacy can fail to marvel at what's taken place in recent history. The rate of change has been unprecedented.
Who would have thought thirty years ago that the Internet would go mainstream and the World Wide Web would transform content business models (and many other business models come to that) so radically?
Who would have thought twenty years ago that the average Joe would carry handheld devices as powerful as the Apple and Android devices?
Who would have thought ten years ago that consumers of media content could also, just as easily, be producers of media content?
Who would have thought five years ago that each and everyone of us could, with a stroke of a touch screen, design their own content channel and publish it. Read more