Some things aren't quite as simple as first they seem. And when this is the case, it's good practice to consult widely. And on this count, the UK Advertising Standards Authority (ASA) has failed.

On 1st September, the ASA announced: "Landmark agreement extends ASA's digital remit". The scope of its Committee of Advertising Practice, the body responsible for the CAP Code governing UK advertising, will extend to "apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children. The remit will apply to all sectors and all businesses and organisations regardless of size."

Now who could possibly argue with that? Read more