OK, so the title of this post grabbed your attention. Regular readers will know that we ran the first Influence Scorecard workshop in New York last week, and I took the action to diagrammatically represent the journey we've embarked on. And here it is. And you can track its progress, indeed join our team, at http://influencescorecard.wikispaces.com.

influence scorecard architecture draft

This is a first stab, and at a guess represents a three-year journey, at least for the early adopters most aggressively seeking competitive advantage via their approach to all six influence flows.

That's contingent of course upon the leading social Web analytics vendors quickly picking up this approach and developing their products and services accordingly. Read more