Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence.
The advent of SWA is a pivotal moment in the development of the marketing communications industry.
It's just over ten weeks since I posted about my intention to write an ebook on social Web analytics, and now it's done. The ebook is hosted at www.socialwebanalytics.com, or you can simply click here to download it.
I do hope the ebook stimulates discussion and debate about this vital and nascent field, and look forward to the ongoing "distributed conversation". Love to know what you think.
Thanks to Larry Weber, David Meerman Scott, Brian Solis and the Social Web Analytics vendors for their support and contributions.