PR and Web 3.0

I'm a fan of Web 3.0. Perhaps obsessed is a more accurate description.

Web 1.0 is the Web of documents. Web 2.0 is the social and user content Web. Web 3.0 is the point at which the Web itself understands that content and social interaction. Some call it the semantic Web, and some call it the Web of data, but regardless of naming conventions, it's going to mess up a hell of a lot of business models, and create some fascinating new business and public-benefit opportunities. And it'll transform reputation management too.

If you think 'atoms of influence' trickle far and wide courtesy of human expressions and understanding with social media acting as loyal conduit, just wait until machines understand these contributions too. Read more