agency Archives - Philip Sheldrake

8 March 2021 / 0 Comments

Towards a shared understanding of ‘digital identity’ — reflecting on conversations with Doc Searls and Drummond Reed

water ripples

First published to the generative identity website.

No two people can share an exact understanding of anything deep and meaningful simply because we each have different contexts. Conversation relies upon and can never wholly substitute for context. Nevertheless, we can work to grow a shared understanding through conversation, and the relationship between conversationalists evolves in the process.

The relationship is immanent in such informational exchange^[1].

On one level, the opening paragraph here pertains to this being a blog post about conversations I’ve valued in recent months. But there’s another level given that ‘digital identity’ is our subject. Identity, in what you might call the natural and non-bureaucratic sense, is reciprocally defining and co-constitutive with relationships and information exchange^[2].

Identities are immanent in the relationships immanent in information exchange.

5 January 2021 / 0 Comments

Control, agency and complexity — Phil Windley and Philip Sheldrake in conversation

I discussed the topics of sovereignty, agency and complexity on Medium.com with Phil Windley in December 2020 in follow-up to my September 2019 post: Generative identity — beyond self-sovereignty (first published to the AKASHA Foundation blog here). Medium.com isn't a great interface for following such threads, so the conversation was drawn together first on the generative identity website, and now reproduced below.

25 July 2020 / 1 Comment

The Number 1 Challenge for Humanity – Cooperating at Scale (part 1 of 2)

First published to the AKASHA Foundation blog.

Despite the over-emphasis of competition in Darwin's theory of evolution, the great man himself sensed the importance of cooperation.

I should premise that I use the term Struggle for Existence in a large and metaphorical sense, including dependence of one being on another ...

[On the Origin of Species, Darwin, 1859]

Modern day scientists know that any investment of resources by individuals — of the same species or different — in acts of cooperation could in fact make those individuals vulnerable to non-cooperators, and yet cooperating proves to be a continuing strength rather than a weakness. We see cooperation everywhere we look.

[We have] a new view of continual cooperation, strong interaction, and mutual dependence among life forms. Life did not take over the globe by combat, but by networking.

[Microcosmos, Margulis & Sagan, 1997]

Cooperation confers an irrefutable advantage and we're still grappling with understanding the qualities of the mechanisms that make this the case.

Human beings are brilliant same-species cooperators — hence our parasitic success — and yet a quick scan of typical news headlines would suggest quite the opposite. Without dwelling too deeply on international relations or indeed media theory, the reported character of interactions between the likes of the United States and China and Russia and India and Europe might be said to be more fractious than cooperative. And national news headlines compound the gloom.

Why?

Why can't we just work together for mutual advantage on our little blue marble? As co-pilots of Spaceship Earth?

23 January 2019 / 2 Comments

The misleading name, metaphor defiance, and awesome potential of “personal data” — part 3 of 3

In the first post of this series I asserted that data is data. In other words, it's not like anything else. The second post explored and dismissed conceptualisations of data-as-property and data-as-labour. This, the last post in this series, explores data-as-reputation, data-as-public-good, and data-as-me, and then points to some architectural principles for a new direction — interpersonal data.

The problem of the way we frame the opportunity and problem

Data-as-reputation

Rachel Botsman discusses reputation scoring in her book What's Mine Is Yours (check your library), and summarises the opportunity in a later magazine article:

Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.

Welcome to the reputation economy, where your online history becomes more powerful than your credit history.

... It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.

The most basic level is verification of your true identity -- is this person a real person? Are they who they say they are?

Rachel Botsman, Wired Magazine

There is nothing to dislike about the advantages touched upon here. Unfortunately, like most things in life, the upsides come with downsides. Read more

30 May 2016 / 1 Comment

Defining Sovereign Technology, so we can build it, and so we know it when we see it

head

Note: the IIW community adopted the qualifying prefix "self-" not too long after this post was first written, ie. self-sovereign technology.

Agency refers not to the intentions people have in doing things but to their capability of doing those things in the first place.

To be able to ‘act otherwise’ means being able to intervene in the world, or to refrain from such intervention, with the effect of influencing a specific process or state of affairs.

(Giddens 1986)

Technology must always be a component of agency as tools change our capacity to ‘act otherwise’. And it’s a component that’s all the more pervading and penetrating as the delineation of the analogue and digital dissolves, as ‘the device’ assumes an exo-brain role and as sensory ‘things’ form our exo-nervous system.

Simultaneously, I have a digital self and a self with digital presence.

Simultaneously, this is me and it is my representative, my agent.

Simultaneously, it is core to my agency and must be subject to it. Read more

3 February 2012 / 0 Comments

The PR agency is dead. Long live the PR consultancy.

[Originally written for the CIPR Friday Roundup.]

I delivered the inaugural CIPR Strategic Management Series presentation this week on the Influence Scorecard. We explored the future developments of social media, related information technologies and business strategy development and execution, all three of which are massively transformed in the past decade and a half, and continue to change rapidly.

And we discussed what's encompassed exactly by the increasingly heard phrase, "socializing the enterprise".

The following question, asked during the Q&A part of the evening, is perfectly formed to offer up a slice through the future as I see it: "What does all this mean for PR agencies?". Let's set the scene... Read more