So Ofcom has given the BBC the go ahead to start a high definition channel later this year. Whilst I recognise that anything the BBC does these days has to be scrutinised for “public value” by the BBC trust, but this decision also had to be reviewed by Ofcom with the purpose of assessing the marketing impact. Ofcom has concluded that the launch of the free-to-air channel is “unlikely to have significant negative market impacts”. ...
Here’s a list of things MarCom Professional could do next, in no fixed order. Review list and status of invited colleagues Create personal message boards on your own page where other members can leave notes and messages… these are fully public Include comments in RSS feeds Create the ability to post easily from mobile phones Create virtual acquariums (only kidding) Make it even easier to browse the whole membership The options to be notified by email or IM or RSS when someone comments on my posts What about integrating Twitter ?! When there’s hundreds of posts a day, it would be great to have a more personalised homepage prioritising the posts from friends / colleagues In the “New features in store ” post, I like the addition of blogrolls and event posts. Guess the latter will help members set-up events and manage attendance From that same post, I love the member-moderation idea; thumbs up / down voting on posts. What do you think to rationing the number of times members can give a thumbs up or down to try and stop the kind of fixing some people believe blights Digg ?
Just found a press release from Google launching their market-leading Adsense service for the mobile device. “AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising.” The full release is available here .
So O2 has won the exclusive right to iPhone in the UK; but what a price! With the battle heating up between operators, device manufacturers and content providers to divide the spoils of user revenue, this seems to be a massive concession for a UK operator. [gratuitous picture of an iPhone… in case you can’t recall how attractive it is] Capitulating 40% of iPhone associated revenues can’t make sense to anyone vaguely familiar with thin operator margins. Vodafone definitely wasn’t having any of it. But maybe this is just a big step along the ultimately inevitable path to complete commoditisation of mobile operations. The time has come for the rise of the device and equally the content now reachable following the relatively recent collapse of the walled gardens. This shift in the landscape also represents exciting opportunities to the marketing communicator looking to extend brand presence into consumers’ mobile life. ...
Niels Bohr said “It is very difficult to make an accurate prediction, especially about the future.” As we ruminate on our 2007 predictions we also consider another of his insights… “Your theory is crazy, but it’s not crazy enough to be true.” Only time will tell! Every year we take stock of the trends of the past twelve months, and take time out to map ahead. We’ve distilled some of our favourites here for your consideration today and possible derision twelve months from now… ...
It started with the town crier. Then the daily newspaper. It broadened with radio and then television. Communication now comes at you from all angles – via papers, magazines, journals, radio, digital radio, satellite radio, terrestrial TV, TV text services, digital TV, satellite TV, cable TV, mobile portals, push alerts on mobile devices, newsgroups, websites, RSS newsfeeds, streaming media services and pod-casting. The choice has become so complex for consumers that there is even a choice of magazines and websites dedicated to helping us make a choice. The selection and diversity will continue to grow but the act of “choosing” is about to change significantly. We are returning to just one channel – myChannel. ...