Posts

Part of Intellect’s Convergence Conversation series, the next one is on the 25th October 2007 - “Advertising in the age of convergence”… What is the conversation about? Advertising in the age of convergence will look at how new technologies are affecting the advertising industry. At a time where internet advertising spend is now twice the size of outdoor advertising and consumer magazines, and three times the size of radio advertising, how will advertisers adapt their strategies and business models to ensure revenue? ...

I have always admired the UK’s Newspaper Licensing Agency for its self-assured composure in freshly applying last century’s rules to this one. Now I know rules don’t just expire, but equally, they don’t just stay relevant untouched, and the legal underpin for the NLA’s stance surely demands review. If 2007 marks the year music companies reviewed their attitude toward digital rights management, then it’s time the NLA got real too. ...

This conference looks interesting. Can’t make it myself, but it would be good to hear if anyone else is down to go, and then to get your post-event report. http://www.resultsinternationalgroup.com/events/global_dynamics.html Marcoms businesses are looking constantly for new ways to serve their clients, and to grow and develop. The Results International 2007 Global conference explores the latest trends and practices in successfully achieving, funding and managing emerging growth opportunities. Some businesses have chosen the route of international expansion into new or high growth emerging markets; others are targeting new and emerging technologies in the digital space. ...

According to Mark Imrie, formerly Head of Products for O2 and now Head of CRM and online capability, “MMS was a technology-led service that was rushed to market”. Quoted in Billing World last month, Mark succinctly explains the lacklustre performance of MMS to date. But where next? What’s required for MMS to take off in 2008? I’d say it boils down to phone design, pricing and applications, and these three are coming together nicely to form the perfect storm next year. ...

Wonder if this might prove useful? Here’s some fun to start with, with your next holiday in mind… VideoJug : How To Fold A T-Shirt In 2 Seconds - Explained

Just had a look on the members page and found that the Marketing Director of The First Post , Mario Tilney Bassett, has joined the network. From their website: The First Post is a free and independent daily online news magazine – a place to find out what the news means, a place to read about the issues of the day in short, sharp, informative articles. I wanted to post about The First Post simply because I’m a fan. I think it has achieved one of the best online magazine formats I’ve seen to date. ...

The attention economy is alive. Interruption marketing is dead. But are we getting permission marketing? Tony Fish (the Mobile 2.0 man) and I debated the impact of mobile technologies on the attention economy at last week’s Mashup Event . We are particularly intrigued, although not entirely convinced, by the Blyk business model. Having been started by the former president of Nokia, Blyk could not have much better credentials for a new UK mobile phone service, but what are its prospects beyond the initial novelty value? ...

Having had my third client meal here recently, thought I’d add it as the first restaurant review on MarCom Professional :-) Fundamentally, I find Shepherds to be a perfect restaurant for client entertaining. Attentive staff. Good location. And the good spacing between tables provides for relative privacy. There is also a private room at the back for larger groups, which from memory seats up to 20. I particularly like Shepherds for US clients looking to eat English… fabulous sausage and mash! ...

I’ve just stumbled upon this service, Magpie Brandwatch . As an engineer by training, nothing quite appeals to me more than a good looking chart, but I’d like to ask a question of anyone who knows more about these things than me… How do they disambiguate brand names? In other words, when looking for commentary about Apple, how do they differentiate between Apple and the type you eat? What if you were trying to track where people are talking about Creative. Great brandname; very very difficult to disambiguate. Virgin? Next? Palm? Shell? Gap? ...

Attended the Mashup* event last night on “media and advertising agencies in a digital world”. It was a wide ranging discussion, featuring Rod Banner from Banner Corporation, a presentation from AKQA’s head of mobile, and moderated by Hamish Pringle, DG of the IPA. Unfortunately, the questions from the audience were so diverse that there wasn’t quite the usual cohesion found at a Mashup event, but nevertheless there were some real gems in there. Tony Fish’s question on the attention economy put most people on the back foot, and I learned about Openads for the first time. Very interesting. ...