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Share This , the new book from the CIPR Social Media panel and friends, is selling rather well indeed. Having shot straight in at number 1 on Amazon UK’s best new business book releases, it now resides at number 13 in the Sales & Marketing category. Wiley, the publisher, has taken more than a handful of bulk orders directly from PR agencies, which of course don’t then register on the Amazon charts else I’m sure the book would be Amazon’s number 1 of course! ...

(Originally written for the CIPR Friday Roundup .) You’ll congratulate me for noticing there’s a sporting event starting today in London town. Too obvious then not to interweave some Olympic statistics into today’s Roundup. It’s 2579 days (just over seven years) since London won the right to host the 2012 Olympics. The exact price tag is still to be totted up, but we’re looking at somewhere north or south of 10,000,000,000 sterling; four times the original estimate. ...

After three months of social collaboration involving two dozen authors, we’re just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK ). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012. Incredibly, Lord Sugar provides the endorsement for the front cover :-) I’m delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media. Here’s the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR’s press release here . Pre-order your copy today! ...

The title of this post is one of my contributions to the recent PR Week video podcast on measurement where I was a guest alongside SpectrumInsight ’s Mark Westaby. PR Week’s Sara Luker was in the chair, and it was fifteen minutes of good conversation. As I say upfront, I’m a bit more optimistic than Mark about the future of the measurement and accountability of public relations, if only because I have faith in the Influence Scorecard approach. ...

[Update: Version 2 of the Wikipedia guidance was published May 2014 .] I’m delighted that the first comprehensive guidance to public relations practitioners on engaging with the Wikipedia community is published today by the CIPR. Here’s the process we’ve gone through: > Early January 2012 – The CIPR Social Media panel meets and recognises that current guidance is lacking (see my post of 6th January ) > Mid-January 2012 – PR Week’s Editor in Chief, Danny Rogers, calls on the CIPR to clarify its guidance to members, and the profession more widely ("CIPR must set bar high on Wikipedia code ") > January - April 2012 – The Social Media panel’s Gemma Griffiths leads the development of a first draft of guidance; “something to shoot at” > 12th May 2012 – Neville Hobson and I take part in the Wikimedia UK AGM to call for their help in working up the guidance (see my post of 14th May ) > 14th May 2012 – The first draft is uploaded to Wikimedia UK’s wiki > To 24th June 2012 – We collaborate with Wikimedians on more than 160 edits on the back of a discussion page running to more than twelve thousand words. ...

I swapped sofas on CIPR TV yesterday, seeing the studio from the guests’ perspective for a change. Gemma Griffiths presented the show and David Gerrard and I were the guests. David is Wikimedia UK’s volunteer spokesperson. As you may know, I’ve been helping to lead a dialogue between Wikimedia UK and the CIPR to build mutual understanding, and specifically to co-develop definitive guidance to PR practitioners on how to engage with the Wikipedia community. ...

http://www.slideshare.net/Sheldrake/amec-2012-dublin-european-summit View more presentations from Philip Sheldrake The AMEC European Summit is taking place this week in Dublin. It’s a really vibrant event, a credit to AMEC’s Barry Leggetter and the delegates’ enthusiasm. (Actually, perhaps it’s a little less vibrant this morning after the visit last night to the Guiness brewery!) I’m here representing the CIPR in a couple of sessions, and this morning I’m speaking in my own capacity… my slidestack is embedded above. ...

[Originally published by Influencer Marketing Review .] This is the third installment of our ‘Q&A with the Review’ series in which we talk with prominent members of the influencer marketing community about their work and thoughts on the industry. Amanda Maksymiw and Duncan Brown helped us get the series started, and now we’re grateful that Philip Sheldrake, author of The Business of Influence_, is joining us for our third Q&A._ IMR: Thanks so much for joining us, Philip. And congratulations on the book. We know that’s no easy feat. ****Philip: Thanks for the invitation to chat here. And thanks for having my book cover on IMR’s homepage :-) IMR: Oh yeah. It’s probably about time we change the image, huh. You’ve stated in the book and elsewhere that “the business of influence is broken.” What do you mean by that exactly? Some might think there wasn’t much of a “business of influence” in the first place. Philip: A definition of influence: you have been influenced when you do something you wouldn’t otherwise have done, or think something you wouldn’t otherwise have thought. There’s influence in everything an organization does, and sometimes in what it doesn’t do, and yet despite this we often apportion responsibility for influence to marketing and PR departments. The 2012 organization looks incredibly similar to the 1992 organization, which is crazy when you consider the impact of social media and related information technologies. ...

[Originally written for the CIPR Conversation Friday Roundup .] Public relations – the pursuit of mutual understanding and goodwill – has been transformed by the Internet. Of that, no regular reader of The Conversation and the Roundup can be in doubt. And yet it is all too easy to take the Internet for granted. The way the Internet has evolved to date has been critical to the way social media has evolved and our corresponding facilities as citizens, employees and consumers to participate, to innovate, to produce, to mashup, to share and to converse. The open, decentralized Internet, governed by many stakeholders, is under threat. Right now, several countries, including China and Russia, are proposing to expand the powers of a non-transparent global institution, the International Telecommunication Union (ITU), allowing it to change the rules on how our internet is used and governed. And what’s worse, the ITU won’t even release their negotiating documents to the public or give internet users a seat at the table. The ITU simply isn’t used to public accountability. ...

Yesterday marked 150 years since the first ’trial ride’ on the London Underground, the first underground railway system in the world. I know this only because I visited the National Portrait Gallery in March and found this photograph (more precisely, this is my photograph of the photograph). The gallery’s accompanying text is as follows… ...