Philip Sheldrake

Category: Digital Media Relations (page 6 of 8)

2 July 2008 / 0 Comments

Wordle – extending the fascination of a tag cloud

For those obsessed with tags - and what marketer wouldn't be based on the fact that you want your brand to be a tag as often as possible, and to understand how your content and products are being tagged - check out Wordle.  Bringing style to the tag cloud.

Here's one I ran for MarCom Professional just now (click on it or here to see the original), and then a description of Wordle in their own words.

"Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends."

1 July 2008 / 6 Comments

The Social Web Analytics eBook 2008

Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence.

The advent of SWA is a pivotal moment in the development of the marketing communications industry.

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It's just over ten weeks since I posted about my intention to write an ebook on social Web analytics, and now it's done. The ebook is hosted at www.socialwebanalytics.com, or you can simply click here to download it.

I do hope the ebook stimulates discussion and debate about this vital and nascent field, and look forward to the ongoing "distributed conversation". Love to know what you think.

Thanks to Larry Weber, David Meerman Scott, Brian Solis and the Social Web Analytics vendors for their support and contributions.

24 June 2008 / 0 Comments

End-to-end marketing: the possibilities of a new Internet protocol

We're just about to go through a complete renumbering of the Internet, and I think some marketing issues and opportunities will emerge along the way.

The way the Internet works today means that just less than 4.3 billion different Internet devices can be addressed uniquely... an address being just that, the unique identifier stating where packets of information are sent from and where they should go. So just as my work address is Building 5, 50 Brook Green, London, W6 7BJ, UK - a unique address at which I'm sure to receive anything you send me - my current IP address at this Boston hotel is 209.190.164.35.

I know that because I just visited www.whatismyip.com and they looked at the server I was connected to, grabbed the address and stuck it on their homepage for me. Try it. Read more

10 June 2008 / 1 Comment

Searching harder – search panel at Being Digital

Just watched Giles Palmer's presentation on search trends here at Being Digital. His company, Magpie, is one of those I'm including in my upcoming eBook on Social Web Analytics (pushed back a week or so due to better than expected social life... yes, I have one).

[Simon Grice listens in to Giles Palmers presentation].

Currently Microsoft's Jeff Kelisky (ex-Multimap CEO)  is talking about Microsoft search being an online representation of the real world... 3D search if you like. He's showing a video of 3D cityscapes, but I can't see much search going on. Hang on, no, that's just a virtual Earth 3D demo. Mmmm, looks like Jeff doesn't know if he's in search or mapping. Or perhaps both, but as he's pointed out, we've had the panel on location today.

Jeff has also been keen to big up MIcrosoft's cashback search I posted about recently. Read more

2 June 2008 / 0 Comments

The B2B Social Web – B2B video programming

My last post described the first half of my interview with Ecommerce Times. The second half of our interview focused on B2B video programming, or what the publication described as TV Media Relations. B2B multimedia is one of my favourite topics, so I plunged straight in...

Forget "Pop Idol" and "The Apprentice", B2B programming is the new hot programming. We're within sight of bespoke TV shows dedicated to your industry, your profession.  Coming to a screen near you, a whole raft of new productions with names like Logistics Insights Live, The Coronary Care Beat, Patent Law Update, IT Compliance Bulletin.

But where is this "screen near you"? What is TV?

Read more

30 May 2008 / 0 Comments

The B2B Social Web – my interview with the Ecommerce Times

The B2B Social Web has arrived and it's not going to go away.

I was interviewed recently about the Social Web for a series of articles for Ecommerce Times, and here's the first half of our conversation...

1) What is THE most significant issue regarding the appearance of Web phenomena like social professional networks?

If being an expert or leader in your market is defined as others' regard for your insight, skills or services, then you must participate in the networks where this expertise is being shared, and where the people you want to influence are going to help shape their viewpoint. For many professions, these networks remain predominantly offline, but this balance will tip in favour of online for most if not all professions eventually.

MarCom Professional is a great example in my industry, and other social professional networks include sermo.com for physicians and inmobile for the wireless industry.

2) What major trends should my readers know about?

The all-singing, all-dancing social network (Friendster, Myspace, Bebo, Facebook) will increasingly represent the minority of our online social networking. We will gravitate towards specialised networks dedicated to our specific sports interest, hobby, profession, health condition etc. Read more

9 May 2008 / 0 Comments

Online, offline, up a tree, down a cellar – effective networking is all in the mix

Being so fascinated by and engrossed in social networking, and digital media relations more widely, I'm asked on a regular basis "What's the point of spending so much time online?".

The very basis of the question betrays the fact that the questioner still, like the majority of people to be fair, feels it necessary to divide their life up into "offline" and "online" portions. Yet they don't distinguish "time eating / not eating", "time talking / listening", "time with new people / with old acquaintances", "time on the phone / not on the phone".

Like eating, listening and telephones, digital media simply exists.  It is part of life.  Sure it may have its unique characteristics, but then what doesn't?  I am living, working, having fun, exploring, innovating, learning... some of which just happens to be online and some offline. Read more

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