Category: Content (page 2 of 3)

Content – an illustrated history

UPDATE 1: Thank you to Wired, Mashable, @dmscott, @guykawaski and everyone else who has posted and shared our illustration :-)

UPDATE 2: Now available in Slideshare format.

UPDATE 3: Now available in 42MB hi-res jpeg format for printing or anything else you fancy.

UPDATE 4: Now available in Spanish. Thanks to @FollowFlock & @rulsCC.

UPDATE 5: Taptu CEO Mitch Lazar loves our style (and the Taptu reference no doubt!) so we agreed earlier this week to apply our illustrative style to Taptu's brand communications going forward. Cool.

UPDATE 6: The Slideshare format made the number 1 slot on Slideshare's homepage for part of the day on the 27th Jan, and accrued over 4,000 views in 48 hours.

UPDATE 7: August 2011. Now available as a YouTube video. Don't know why we didn't think of it earlier! Embedded below.


No-one with a smattering of social Web literacy can fail to marvel at what's taken place in recent history. The rate of change has been unprecedented.

Who would have thought thirty years ago that the Internet would go mainstream and the World Wide Web would transform content business models (and many other business models come to that) so radically?

Who would have thought twenty years ago that the average Joe would carry handheld devices as powerful as the Apple and Android devices?

Who would have thought ten years ago that consumers of media content could also, just as easily, be producers of media content?

Who would have thought five years ago that each and everyone of us could, with a stroke of a touch screen, design their own content channel and publish it. Read more

It’s all about curation

If one word has dominated social media in the second half of 2010, for me it's "curation". We have reached a certain maturity in our interaction with media to question our traditional abdication of curation to others.

Until recently, people we don't know decided what we might like to read, listen to and watch. Our only choice, should we disagree with theirs, was to switch channel; change newspaper; retune the radio. And employ technology like personal video recorders to collect what we might want to watch later.

Now a new breed of services is emerging, sometimes referred to as social news aggregators. Read more

Conversations start with something interesting to say delivered in an interesting way – Part 3

yawn

YAWN!

A yawn is never a good way to start a conversation. As the first two posts in this three-part series pointed out, the way you start the conversation is as important as the content (part 1 and part 2).

I've not tried to be exhaustive in describing some of the multimedia formats you might adopt in starting your conversation, and the posts to date have covered video, animation and a call-to-action microsite. I wanted to finish with an interactive website employing a game to draw visitors in to the key messages; draw them in to thinking about the issues; excite them about propogating the message.

Just needed to find one I really liked.

Fortunately, I was Haymarket Brand Media's guest at the Revolution Awards at the Grosvenor, London, on Friday evening (thanks again for inviting me Matthew), and now I don't need to look any further. Read more

Conversations start with something interesting to say delivered in an interesting way – Part 2

I posted a few weeks back about how organisations must engage stakeholders in dialogue, and how this conversation starts by not just having something interesting to say, but delivering it in an interesting way.

After all, whilst marketers consider the 30 second ad to be on its last legs because it tries to wallop all and sundry, you can take longer to get your point over if you're talking to those whose interest is already sparked and who want to find out more.

My last post featured a video and an animation, and I promised to come back with some more formats for starting a conversation in an interesting way. For topical reasons I have another animation for your interest, but the main feature in this post is a call-to-action-microsite. Read more

Conversations start with something interesting to say delivered in an interesting way

To recap, this is where marketing communications has got to...

Interruption marketing (stop right there for 30 seconds while I hit you with this message even if this message is totally irrelevant to you) is dead.

Your brand and reputation is defined by everyone's experiences with your organisation and their compulsion to share those experiences with others.

You simply have no choice, you have to converse. Dialogue is where it's at. If you're into monologue, then it really is the same thing as staying at home and still thinking you'll get the girl.

So I thought I'd focus here on how to present your conversation starter rather than the content per se.

Multimedia engagement is one of the most compelling and interesting ways to start a conversation about something interesting. Just think what's grabbed your attention online recently. The 30-second TV ad may be as relevant today as monetary policy, but the 300-second roll on the Web is perfect for the niche audience out there with whom you really want to engage and who really wants to know more about what you've got.

So what kind of multimedia are we talking? How can we spark the conversation by communicating the really interesting thing we have to say in an interesting way? There's no formula (that I know of!), but here's a couple of my favourites to stimulate your "PR 2.0" synapses, one film and one animation. I'll follow up this post some time soon with my favourite interactive-game-with-a-point-to-make and call-to-action-social-microsite. Read more

The Free Communications Group and the Death of Broadcasting

"Broadcasting is really too important to be left to the broadcasters". So said Tony Benn, Member of Parliament, to constituents in 1968. That same year, the Free Communications Group (FCG) was founded to demand "democratic control of all media".

http://commons.wikimedia.org/wiki/File:BT_tower_in_central_london.jpg

Lets skip the next forty years' analysis of broadcasting motives and actions that so preoccupied these politicians, broadcasters and journalists. In 2008, convergence has emerged as a force of nature, irrevocably changing "broadcasting" globally, and the FCG might just be smiling if it still existed.

I put "broadcasting" in quote marks because I decided, as chair, to start last Thursday's Convergence Conversation, titled "Is broadcasting dead or merely taking a break?", by seeking to define broadcasting.  Not as trivial a task as it sounds, rather a critical task if the 65 conversationists who attended the event hosted by BT Media at BT Tower were going to reach a conclusion. Read more

Zattoo… live content TV broadcast on your PC

I'm at RIPE56 today and tomorrow. RIPE (Réseaux IP Européens) is a collaborative forum open to all parties interested in wide area IP networks in Europe and beyond, and RIPE56 is, you've guess it, the 56th meeting.

This week-long event brings together the best minds on IP networks, and I'm here working predominantly on the issues of IPv4 depletion and IPv6 uptake. This is a complex issue requiring some deft communications.

Right now however, I'm in a very interesting presentation by Thomas Billeter and Fredy Kuenzler of Zattoo. From their website: Read more

Write-off reading and writing. The three R's are dead; long live the three M's

Despite the hammerings of educationalists, the so-called three R's are far from sacrosanct: reading, writing and arithmetic. I’m talking specifically about the first two of these.

(OK, I’m not talking about them, I am actually writing and that irony isn’t lost on me. But then I am future gazing, and I could after all have podcast this post.)

Reading and writing have been bedrocks of civilisation, some would say the foundation, and it is only relatively recently that they have had competition as a media for non-synchronous communication. The 20th Century triumphs of broadcast radio, broadcast TV and semiotics compensated slightly for an individual’s illiteracy, but they were far from a perfect substitute and entirely useless when that individual wished to communicate back.

The 21st Century hasn’t taken long however to present a cornucopia of communication possibilities. Whilst applications of the Internet were dominated just a few years ago by text, and lots and lots of it, new applications pivot massively around the audio-visual. "Radio" and "TV" over IP / Narrowcasting / Podcasting / Moblogging / Vlogging / On Demand / Voice over IP / Video conferencing... Read more

Local Content For Local People

There are degrees of 'local-ness'; after all, Paris is local to London relative to San Francisco. But if, as Graham Jones asserts, the Internet will have an equal if not greater impact 'locally' than globally, what are the ramifications for content?

'Local' is a hot topic,and last week's Mashup Event was dedicated to the topic. IT enables personalisation of applications and services, and one's locality must rank up there with all things personal.

Now marry this with the increasing availability of high quality video content, and I've become fascinated by the opportunities and benefits of repurposing video content on the fly to match the viewer's needs precisely.

I'm compelled to make this post having watched last night's first show of the new series of Ramsay's Kitchen Nightmares. Always a f***ing entertaining show, I was gobsmacked by the revised editing style. I know. This series is Ramsay's first in the US and comes out of Fox. I know. I've been to the US and witnessed US TV many times, although Fox is 'exceptional'. Acknowledging that I'm making a sweeping generality, US editing is simply unpleasant viewing for a Norfolk boy with traditional British expectations and sensibilities... Read more

The first post

Just had a look on the members page and found that the Marketing Director of The First Post, Mario Tilney Bassett, has joined the network. From their website:

The First Post is a free and independent daily online news magazine – a place to find out what the news means, a place to read about the issues of the day in short, sharp, informative articles.

I wanted to post about The First Post simply because I'm a fan. I think it has achieved one of the best online magazine formats I've seen to date.