Digital-Media-Marketing

Intro to Web 3.0 and the Internet of Things View more presentations from Philip Sheldrake . @dewilded summed up one of the key conclusions we reached at the CIPR this evening in his tweet: Companies thought they were laid bare by Web 2.0, they’ll feel positively naked w/out reputation mgt set for RDF & the semantic web #CIPRSM [link ] My role was to act as tour guide and polemicist; to introduce the Semantic Web and the Internet of Things in just 90 minutes; and to leave the session attendees with considerable food for thought. ...

This slideshow made me laugh. View more presentations from The Kaiser . I’ve been a Twitter user now for two years, and I’m intrigued by its success. You can attribute its success to its incredible simplicity, leaving the wider community to develop applications and ‘clients’ that anyone can chose to adopt or ignore. You could attribute it to the character limit, meaning that no-one has to worry that they have to put much work into Tweeting (something that holds blogging back to this day), yet also short enough that clever-clogs can innovate and play games with the limitation. You could attribute it to the ingenious (and incredibly obvious… with the advantage of hindsight) tweak to instant messaging. Take something that is already incredibly popular, but make it more public, more ‘many-to-many’. ...

YAWN! A yawn is never a good way to start a conversation. As the first two posts in this three-part series pointed out, the way you start the conversation is as important as the content (part 1 and part 2 ). I’ve not tried to be exhaustive in describing some of the multimedia formats you might adopt in starting your conversation, and the posts to date have covered video, animation and a call-to-action microsite. I wanted to finish with an interactive website employing a game to draw visitors in to the key messages; draw them in to thinking about the issues; excite them about propogating the message. Just needed to find one I really liked. Fortunately, I was Haymarket Brand Media’s guest at the Revolution Awards at the Grosvenor, London, on Friday evening (thanks again for inviting me Matthew), and now I don’t need to look any further. ...

Andrew Smith tickled my fractal with his post yesterday “Where are the PR Numerati? ” (and here on MarCom Professional). Why? Because he’s right and I’m numerate and I’m in PR. His post was prompted by the August 2008 book “The Numerati ” by senior Business Week writer Stephen Baker. Public relations had been boiled down to a very simple process by the end of the 1990s. Journalists write the papers and magazines the public reads. The PRs know the journalists. The clients retain the PR professionals. That simple world is no more. I don’t mean that traditional media relations no longer exists, only that it is now just a sub-set of a far more complex map of exerting influence. The best PR professionals will: ...

For those obsessed with tags - and what marketer wouldn’t be based on the fact that you want your brand to be a tag as often as possible, and to understand how your content and products are being tagged - check out Wordle . Bringing style to the tag cloud. Here’s one I ran for MarCom Professional just now (click on it or here to see the original), and then a description of Wordle in their own words. ...

We’re just about to go through a complete renumbering of the Internet, and I think some marketing issues and opportunities will emerge along the way. The way the Internet works today means that just less than 4.3 billion different Internet devices can be addressed uniquely… an address being just that, the unique identifier stating where packets of information are sent from and where they should go. So just as my work address is Building 5, 50 Brook Green, London, W6 7BJ, UK - a unique address at which I’m sure to receive anything you send me - my current IP address at this Boston hotel is 209.190.164.35. I know that because I just visited www.whatismyip.com and they looked at the server I was connected to, grabbed the address and stuck it on their homepage for me. Try it. ...

My last post described the first half of my interview with Ecommerce Times. The second half of our interview focused on B2B video programming, or what the publication described as TV Media Relations . B2B multimedia is one of my favourite topics, so I plunged straight in… Forget “Pop Idol” and “The Apprentice”, B2B programming is the new hot programming. We’re within sight of bespoke TV shows dedicated to your industry, your profession. Coming to a screen near you, a whole raft of new productions with names like Logistics Insights Live, The Coronary Care Beat, Patent Law Update, IT Compliance Bulletin. But where is this “screen near you”? What is TV? ...

Six searches are conducted via Google for every two on Yahoo and one on Microsoft Live . That’s not how Microsoft would like it. So the news from Microsoft last night (well, by British Summer Time anyway), CASHBACK! Here’s how it’s worked so far. The search engines deliver paid-for results alongside so-called organic (not paid for) search results. When someone clicks on one of these paid-for results / aka “sponsored links” / aka “ads”, the search engine charges the advertiser. If these ads were served on an affiliate site, the affiliate site owner gets a share of that revenue. So everyone is a winner. The search engine makes serious revenue (Google made $1.31 billion on revenues of $5.19 billion in the last quarter, the majority from search related ads), searchers see ads relevant to their search query, and the advertisers attract relevant visitors to their websites. ...

Hi, Readers of my blog may know I’m speaking on one of the panels at the Being Digital conference, London, 10th June 2008. Well you might then like to know that you can win a free ticket to this event via Taptu… see their blog post here .

Image via Wikipedia I met Ronnie Wood this week. He sat down next to me in a bar and bought me a drink. That ranks him in my book as a very nice chap. And I got a 90 minute window into living life as a globally famous rock star, an insight that confirmed my relief, as if the situation could be otherwise, that I’m not a ‘celebrity’… “Is that Ronnie Wood? Ronnie Wood? Rolling Stones? Ronnie Wood?” “I don’t believe it… is that really you? We’re big fans of……” “I’ve got all your albums.” “Could I have your autograph and a picture with you?” “I don’t believe it, is it really you?” Although Ronnie has had four decades to come up with witty ripostes, I particularly liked his response to the last one… “Actually, I only came fifth in a Ronnie Wood lookalike competition.” From what I saw, he has a lovely way in dealing with the countless people that approach him; what the rest of us would call invading our space. We got talking about my line of work having danced through the ages of music technology, from the vinyl and 8-track of the mid-60s, through compact cassette and CD to mp3. Not unexpectedly, Ronnie mourns the passing of the physical format, but loves the idea that music has returned to the 60s notion that it’s all about the music, having been distracted in between times by the huge music marketing machine. The 80s and 90s were all about shifting massive volumes of records and CDs, and gigging was just a distraction. ...