Content

We could see it coming. Sort of. I wrote a post titled myChannel back in 2005, a time without smartphones, Facebook, Twitter and news aggregators like Flipboard. YouTube was 17 days off launching. Reviewing the tech landscape I concluded: … mass personalisation has become a ‘qualifying’ rather than ‘winning’ criteria. The advantages to the user include choice (of the most apt personalisation), collation, and access in their own time and filtering. …The user, the recipient of news and information, the listener, the viewer, the inter-actor, has been empowered to set the schedule. It’s what they want, when they want it and how they want it. They have one channel … and they own it. It is myChannel. ...

I have curated a Flipboard magazine for 16 months with the super title: Social Business Design magazine – Purpose & policy, openness & agility, structure & culture, communication & trust. Organizing to create more value for all faster than otherwise. Trips off the tongue. The service dutifully informs me that of all the stuff I read I have considered 913 articles worthy of inclusion in my niche ‘publication’, attracting 73 followers and 670 viewers. ...

Having gone down the traditional publishing route with The Business of Influence (Wiley, 2011), I decided for a number of reasons to try a different route in 2013 with Attenzi – a social business story . Most of those reasons boil down to one simple fact, the publishing industry isn’t yet embracing social business principles. In fact, it’s perhaps a prime example of an industry continuously trying to manipulate the application of 21st Century technologies to maintain the 20th Century status quo. ...

I’ve just kicked off Content Marketing Show 2012 here in London. Thanks to Kelvin Newman and his team for the opportunity. Here’s my stack. The Illustrated History of Content http://youtu.be/wp2eUSL4oHc

After three months of social collaboration involving two dozen authors, we’re just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK ). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012. Incredibly, Lord Sugar provides the endorsement for the front cover :-) I’m delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media. Here’s the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR’s press release here . Pre-order your copy today! ...

“Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos.” That’s how I opened a blog post back in November, The Influence View of Content , and three incidents over the last couple of weeks have redoubled my determination to cut this crap. Names have been changed… Incident 1 Anne: “So our marketing team looks after the website, the blog and Facebook. And PR is obviously earned media – the traditional media relations, blogger relations and the like. They cover Twitter too, at least most of the time.” Me: “So if we’re looking at things like that, let me ask where the concept of shared media takes us… the owned stuff that has earned a share – a ‘Like’, a RT, a +1 for example.” ...

I recently interviewed Carla Buzasi about her relatively new role as Editor-in-Chief of the Huffington Post UK . The interview went out as the middle part of October’s three-part CIPR TV episode, and the video below is set up to go straight to the interview. To watch the whole episode, simply skip back to the start using the YouTube player controls. http://www.youtube.com/watch?v=HqznzVgyY3Q&t=22m32s

Here’s how The Independent reports on this week’s Appeal Court decision to uphold the High Court’s decision that customers of media monitoring services – which provide digests of news from websites run by newspapers – need licences from the publications involved, in order to avoid breaching their copyright. And as much as this might surprise anyone who thought they knew that the Web is made up of web pages with unique addresses that anyone can forward, share, bookmark, embed and access – I’m afraid you’re wrong. In fact, I may have broken UK law by including the link to The Independent article without having bought a license from the Newspaper Licensing Agency (NLA ). [Note to non-UK resident readers: This situation is acutely embarrassing for us Brits and I’d appreciate it if you kept this quiet. After all, our current coalition government really wants the rest of the world to think we ‘get’ digital.] You see the trouble is the Court’s are dealing with horse and cart in the age of the automobile. The government commissioned May 2011 review of the state of UK intellectual property law, the Hargreave’s report , concludes that laws designed more than three centuries ago with the express purpose of creating economic incentives for innovation by protecting creators’ rights are today obstructing innovation and economic growth. An unequivocal conclusion if ever there was one. ...

With a spike in visitors to my blog exceeding 1000% of normal activity, the most popular post of all time on this blog is Content – an illustrated history . That obviously excludes the much greater exposure the illustration by Nic Hinton (@karoshikula ) and me will have garnered when Mashable and Wired ran with it, and I’ve since heard that the illustration is being used to teach university students and school kids, and for the purposes of social media training in organisations. I mentioned in the updates to that post inserted during the ensuing days that Taptu CEO Mitch Lazar had become smitten with the illustration style and had expressed an interest in applying the style at Taptu in future. Well now they’ve done just that. Today, the next generation of the popular and free social news reader comes out for iPhone and iPad (it’s already rocking and rolling on Android). Taptu calls it the social news DJ – allowing you to mix your favourite news streams. I’ve posted some of the illustrations used in the app here, but there’s nothing quite like checking the app out for yourself and seeing all of them in all their glory… particularly on the larger screen of the iPad. I’ve also posted a video of the new iPad version in action. I consider an app like Taptu to be an indispensable tool in the PR professional’s armoury. Do you have a favourite social news reader? http://www.youtube.com/watch?v=SkcMi3EuKew ...

I’m in Boston this week for the Radian6 Social 2011 Conference. (Disclosure: Radian6 is paying my expenses to be here.) So far I’ve enjoyed talking with Radian6 CMO David Alston, OpenAmplify CEO Mark Redgrave, Edelman’s David Armano, Dell’s Head of Interactive Marketing Adam Brown, Klout Head of Platform Matthew Thomson, Marshall Sponder and Nathan Gilliatt. Radian6 CEO Marcel LeBrun has kicked off the event this morning by launching the new Insights Platform , and I appreciate why Marcel is so enthusiastic about it. Here’s how Radian6 describes it: Insights are answers. Insights give meaning to unstructured volumes of content based your needs and integrated into our current dashboard offering. Current partners include Klout , OpenAmplify and OpenCalais . The insights that each of these partners offer (like age range, location, influencer score, textual analysis) are added as drill down options on the Dashboard widgets, so you are able to take your Radian6 topic profile mentions and overlay the insight partner data all in one place. No exporting River of News and doing comparative analysis in Excel to these providers data from your separate account, now it’s all been brought together for you. How does it work? Well Radian6 has leaned heavily on the three partners, with both OpenAmplify and OpenCalais having deep expertise in semantic technologies. This is the tech that helps interpret, understand and process the meaning of content. Serious stuff. ...