Share This book cover

After three months of social collaboration involving two dozen authors, we're just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012.

Incredibly, Lord Sugar provides the endorsement for the front cover :-)

I'm delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media.

Here's the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR's press release here. Pre-order your copy today!


Table of Contents

Foreword by Jane Wilson xi

Introduction by Stephen Waddington xiii

Part I Changing Media, Changing PR 1

1 An Introduction to Social Networks, by Katy Howell

Part II Planning

2 Kick‑Start Your Social Media Strategy, by Simon Sanders

3 What has Google Ever Done for PR?, by Andrew Smith

4 Integrating Traditional and Social Media, by Helen Nowicka

5 Social Media Guidelines: Creating Freedom Within a Framework, by Gemma Griffiths

6 Open Communication: Psychology, Ethics and Etiquette, by Becky McMichael

Part III Networks

7 Facebook: A Way to Engage with Your Audiences, by Robin Wilson

8 Twitter: The Unstoppable Rise of Microblogging, by Alex Lacey

9 LinkedIn: Social Networking for Professionals, by Matt Appleby

10 Google+: Better than Buzz?, by Dan Tyte

11 The Business of Blogging, by Stephen Waddington

Part IV Online Media Relations

12 Modern Media Relations and Social Media Newsrooms, by Stuart Bruce

13 Brands as Media, by Rob Brown

14 The Future of Broadcast, by Russell Goldsmith

15 Media Relations Modernised, by Adam Parker

16 Pitching Using Social Media, by Julio Romo

Part V Monitoring and Measurement

17 Real-Time Public Relations, by Philip Sheldrake

18 Social Media Monitoring, by Andrew Smith

19 Measuring Social Media, by Richard Bagnall

Part VI Skills

20 Skilling Up for the Future, by Daljit Bhurji

21 The Future of PR Education, by Richard Bailey

Part VII Industry Change

22 Employee Engagement: How Social Media are Changing Internal Communication, by Rachel Miller

23 Back to the Future for Public Sector Communications, by Mark Pack

24 Modernising Public Affairs for the Digital Age, by Stuart Bruce

25 Social Media and the Third Sector, by Simon Collister

Part VIII The Future

26 Here Comes Web 3.0 and the Internet of Things, by Philip Sheldrake