As promised, here’s the links relevant to all the stuff we discussed on Friday at the Away Day:
- The new rules of engagement - video by The Joined Up Company
- The Best of Broadband Advertising Awards, including RayBan … NOTE: this is the “no-man’s land”… when is simply influential content “advertising” and when is it stuff we do?
- The conflict I referred to between the wires and us going forward
- A good intro to Social Media Releases
- Abuse of Wikipedia by H&K subsidiary
eBooks
- The Art and Science of Blogger Relations
- The Art and Science of Social Media and Community Relations
- The New Rules of Viral Marketing
Wikipedia
___________________ And as a reward for getting this far (on the basis that you followed all the links above)… The truth in ad sales … these guys shouldn’t be too difficult to trounce!